Trailblazer Marketing:
Elevate Your Tourism Business Reach


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A cartoon illustration of a farm and a city.
By Todd Amsbaugh April 8, 2025
Marketing an outdoor business in rural areas isn't just about posting Facebook ads or sending mailers. It's about something deeper – connecting with communities that value relationships over slick campaigns and trust over buzzwords. When you've spent time running guided trips or tours in small towns or remote areas, you learn pretty fast that what works in cities falls flat in places where everybody knows everybody. Rural marketing requires a different approach, one that balances some digital savvy, a little creativity, and genuine community involvement.
an adventurer standing at an overlook on a trail
By Todd Amsbaugh February 25, 2025
Discover how outdoor businesses are using strategic QR code placement to boast massive engagement. Explore 12 innovative locations and examples from fishing guides to resorts.
The QR Code Playbook - A picture of a desert with floating text and a book with a qr code
By Todd Amsbaugh February 24, 2025
Transform your outdoor business with strategic QR code placement. Our 2025 playbook shows fishing guides, outfitters and local attractions how to boost engagement, increase bookings, and enhance customer experiences.
A family enjoying a mountainside walking trail
By Todd Amsbaugh July 30, 2024
Explore how local walking trails can be transformed into effective sponsorship opportunities. Learn about engaging the right audience, choosing the best trails, installation best practices, and utilizing QR codes for enhanced engagement.
A laptop with the words free 5 day online boost workshop below it
By Todd Amsbaugh February 27, 2024
We've carefully curated a 5-day email workshop designed to boost confidence and empower small businesses like yours. It's an at your own pace flow, email deep dive. Use this as a cheat sheet.
A billboard on a prairie with an aurora on the horizon
By Todd Amsbaugh July 20, 2023
The rural marketing playbook: Proven strategies to authentically engage rural audiences, build trust, and drive growth through tailored tactics.
A laptop is sitting in a field under a starry sky
By Todd Amsbaugh June 29, 2023
Digital marketing has been around for decades but it’s only recently that small rural businesses have started using it to really make impacts.
A group of people are walking down a city street.
By Todd Amsbaugh January 29, 2023
Thinking of going rural or small town? Own a business or have a family? Here's a bit of encouragement from a local, we win as one around here so have a read. See you soon!
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A laptop with the words free 5 day online boost workshop below it
By Todd Amsbaugh February 27, 2024
We've carefully curated a 5-day email workshop designed to boost confidence and empower small businesses like yours. It's an at your own pace flow, email deep dive. Use this as a cheat sheet.
A laptop is sitting in a field under a starry sky
By Todd Amsbaugh June 29, 2023
Digital marketing has been around for decades but it’s only recently that small rural businesses have started using it to really make impacts.
A group of people are walking down a city street.
By Todd Amsbaugh January 29, 2023
Thinking of going rural or small town? Own a business or have a family? Here's a bit of encouragement from a local, we win as one around here so have a read. See you soon!

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