Your Website Journey: From Vision to Revenue-Driving Reality
Building a website for your outdoor business requires more than templates and stock photos. It demands understanding the unique challenges of capturing customers who'd rather be outside than online.
Our proven process delivers sites that work as hard as you do - whether you rely on seasonal patterns or need in-depth booking complexities
A Process Built for Outdoor Businesses That Actually Get Results
We've refined our process to deliver exactly what destination or adventure businesses need: mobile-first design that loads fast iand on the fly, booking systems that actually work, and automation that handles the details while you handle the fun and adventures.
- 30-Day Review Cycles
- 2 Strategic Milestone Reviews
- 100% Dedicated Support Throughout
Phase 1 - Discovery & Strategic Foundation
Great websites start with understanding your unique business model, seasonal patterns, and customer journey. This isn't a generic questionnaire—it's a strategic dive into what makes your operation tick.
Business Intelligence
Understanding your operation inside and out:
- How seasonal patterns affect your revenue
- Where your best customers come from
- Which tools you're currently using
- What your competition is doing right (and wrong)
- Where you want to be in 12 months
Technical Requirements
Building the right foundation from day one:
- Booking and reservation system needs
- Payment processing preferences
- Mobile functionality priorities
- Marketing automation opportunities
- Compliance and accessibility standards
đź’ˇ Why This Matters:
Seasonal businesses can't afford cookie-cutter solutions. Understanding your winter downtime is just as important as optimizing for summer rush. We build websites that work year-round, not just during peak season.
Phase 2 - Strategic Design & Architecture
Using proven conversion frameworks and outdoor industry best practices, we architect your site to guide visitors naturally from interest to booking.
Design Elements We Perfect
- Mobile-First Interface - Thumb-friendly booking on any device
- Speed Optimization - Sub-3 second loads even on rural connections
- Friction-Free Experience - Intuitive navigation that converts
- Conversion Architecture - Strategic CTA placement throughout
We don't just make websites look good—we engineer them to perform. Our custom web design process specializes in real-time availability, compliance requirements, and customer segmentation that drives personalized experiences..
Phase 3 - Integration & Automation Setup
Building Your Digital Ecosystem
Booking System Integration
- Real-time availability calendars
- Multi-day package builders
- Deposit and payment processing
- Automated confirmation sequences
- Real-time availability calendars
Marketing Automation Setup
- Lead capture optimization
- Nurture sequence configuration
- Review request automation
- Referral program integration
- Lead capture optimization
Performance & Compliance
- Mobile responsiveness testing
- Page speed optimization
- ADA compliance verification
- SSL security implementation
- Add-on privacy policy integration via Termageddon in a few clicks
- Mobile responsiveness testing
Community Engagement Tools
- Customer portal for billing
- Sell online courses
- Build full membership communities
- Add-on a branded phone app for even more personaliztion
- Customer portal for billing
🚀 Platform Flexibility: We match the right platform to your needs. TheBase offers integrated CRM and automation for businesses ready to scale. Duda provides lightning-fast, design-focused sites for those prioritizing web presence and complex personalizations. Many destinations thrive with both working together.
Phase 4 - Review, Refine & Perfect
Your website should feel like a natural extension of your business. Our review process ensures every detail aligns with your vision while maintaining the conversion-focused architecture that drives results.
What You Can Expect:
- Dedicated project portal access
- Direct communication with your designer
- Unlimited minor revisions
- Mobile and desktop previews
What We Perfect Together:
- Messaging and value propositions
- Image selection and placement
- Form functionality and user flow
- SEO elements and meta data
"We encourage frequent communication during the review phase. The more feedback you provide, the better we can tailor your site to your specific needs. Have a photo from last week's trip? Send it over. Noticed a competitor's feature you like? Let's discuss how to do it better."
Phase 5 - Launch & Momentum Building
Your Launch includes -
Launch day is just the beginning. We ensure your website goes live smoothly, then provide custom guides and 30 days of support to ensure you're confident managing your new digital presence.
Technical Launch
- DNS configuration
- SSL verification
- Redirect mapping
Training & Tutorial
- Quick reference materials
- 30 days of 1-on-1 support
- Direct access to your designer
Post-Launch Support
- 30-day monitoring
- Performance optimization
- Issue resolution
Ongoing Support That Scales With Your Business
Your relationship with us doesn't end at launch. Whether you need seasonal updates, campaign creation, or strategic guidance, we're your on-demand digital team.
Dedicated Expert On-Demand
Having a digital expert who knows your business quickens deployments and smarter strategies. No explaining your business model every time—we know what works for you.
Advanced Insights & Strategy
Monthly reviews of your analytics reveal opportunities others miss. We spot seasonal trends, optimize conversion paths, and recommend strategic improvements based on real data.
Lightning-Fast Campaign Deployment
When opportunity strikes, you need to move fast. Our ongoing clients can launch campaigns, update seasonal offerings, and pivot strategies without waiting in anyone's queue.
Powered by TheBase: Your Complete Business Platform
While others just build websites, we create complete digital ecosystems. TheBase isn't just hosting—it's your CRM, booking system, email platform, and automation engine all in one.
Why TheBase Changes Everything
Traditional websites require you to piece together multiple services—hosting here, email there, booking system somewhere else. TheBase consolidates everything into one powerful platform. Imagine automated follow-ups that know when someone viewed but didn't book, weather-triggered email campaigns for perfect conditions, or SMS reminders that reduce no-shows. This isn't future technology—it's what our clients use today.
Unified Dashboard: Manage everything from one login
Smart Automation:
Set it once, runs forever
Mobile Command Center:
Run your business from anywhere
Unified Comms:
Email, Social, SMS, and calls in one place
Frequently Asked Questions
How long does the entire web design process take?
Our standard process runs 30 days from signed agreement to launch. This includes discovery, design, development, reviews, and basic training. Rush delivery available for time-sensitive projects.
What if I need changes after the 30-day review period?
Minor updates are included in all maintenance plans. Larger changes can be handled through our hourly rate or by upgrading to a growth partnership for ongoing optimization.
Do you work with businesses outside the outdoor industry?
While we specialize in outdoor recreation businesses, we also serve bars and venues, events, museums, and other local businesses that benefit from our automation expertise.
What makes your process different from other agencies?
We live the outdoor lifestyle and understand seasonal business challenges. Combined with our technical expertise in TheBase and commitment to conversion optimization, we deliver sites that actually drive revenue.
Can I update the website myself after launch?
Absolutely. Both TheBase and Duda include intuitive editors, and we provide comprehensive training. Most clients find they can make updates within minutes of training.